The American Association of Museums commissioned Fusion
Research + Analytics to conduct research among its members to
assess the use of mobile technology in museums and the attitudes
that museum professionals have towards mobile technology. This
research was generously supported by Guide by Cell. The core
objectives included:
1. Estimating existing and future mobile platform usage
2. Determining the goals that museums have for their mobile programs
3. Key challenges in establishing/running a mobile program
4. Gauging AAM member interest in mobile technology insights and
best practices
